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INDOLA Blonde Expert Pastel P.17 Ash Violet 60 ml

IDH No. 2703018

With integrated Hair-Bond Technology for significantly reduced hair damage, the Pastel range tones pre-lightened or natural blonde hair to neutralise unpleasant warmth and undertones.

Product Details

Tones pre-lightened or natural blond hair

Our partnership is #SimplySmarter. We make the lives of independent hairdressers easier with smarter easy - to - use online education, inspiring tutorials for must-have salon techniques and inspiration, innovative product formulas that you can trust and sensational new colour that opens up a new world of creativity. Indola is, after all, the first hair brand to create a totally wearable collection around street style accessible 24/7 digitally at your fingertip. SMARTER PRODUCTS • World-class quality colour at an affordable price • Breakthrough innovation with the Colour Transfomer, easily converting permanent into demi-permanent colour • Less shades and less stockage, yet more colour results SMARTER LOOKS • Commercial street style inspired looks brought to the salon • Hairdresser influencers collaboration to inspire SMARTER SUPPORT • Brand awareness and engagement via different social media channels • Self-selling point of sale materials & consultation items to upscale clients visit SMARTER ed(you)cation As part of everything we do, our education will take you further. • 24/7 revamped I-learn online training and smart intuitive Color School helping anyone to master colour • Hands on training from hair basics to advanced colour and cut techniques • Intuitive tutorials online from hairdressers to hairdressers Indola. #SimplySmarter Wherever you are and whatever type of salon you have, Indola will inspire and help drive your business. Our website is packed with continuously updated content, new techniques, expert tutorials and key insights to help you stay at the top of your game – and ahead of the rest! So, keep it smart, keep it digital and stay connected with us…

Key benefits

  • For toning and neutralisation
  • Suitable for lifted bases and for natural blonde bases
  • Up to 1 level of lift (when used on virgin hair)
  • Intermixable with Special Blonde shades


Hair Bond Technology



  • Brand

    Prof BlondeExpert (P) - SB

  • Product dimensions

    Height 161 mm
    Width 38 mm
    Depth 32 mm

  • Product weight

    0.075 kg

  • Ingredients

    Aqua (Water, Eau), Cetearyl Alcohol, Glyceryl Stearate SE, Ammonium Hydroxide, Decyl Oleate, Sodium Cetearyl Sulfate, Succinic Acid, Tetrasodium EDTA, Parfum (Fragrance), Potassium Hydroxide, Glycerin, Arginine, Lysine HCl, PEG-12 Dimethicone, Ascorbic Acid, Sodium Hydrosulfite, Carbomer, Sodium Sulfate, Toluene-2,5-Diamine Sulfate, 1-Hydroxyethyl 4,5-Diamino Pyrazole Sulfate, 2,4-Diaminophenoxyethanol HCl, 1-Naphthol Read more Read less

Tutorials & Instructions

Tones pre-lightened or natural blond hair

How to use

Usage: Apply on dry or damp hair. Begin with application on hair which needs to be neutralised the most. Very porous length and ends usually require a shorter processing time. Mixing ratio: Mix Blonde Expert Pastel 1:1 with 2% (7Vol.) on lightened and lifted bases, on natural blonde bases mix with 6% (20Vol.) Cream Developer, E.g. 30g P.2 + 30g 2% Cream Developer Processing time: 30 minutes without additional heat. To be visually controlled.


For professional use only. Hair colorants can cause severe allergic reactions. Read and follow instructions. This product is not intended for use on persons under the age of 16. Temporary “black henna” tattoos may increase your risk of allergy. Do not colour your hair if: – you have a rash on your face or sensitive, irritated and damaged scalp, – you have ever experienced any reaction after colouring your hair, – you have experienced a reaction to a temporary “black henna” tattoo in the past. Keep out of reach of children. Avoid contact with eyes. Rinse immediately if product comes into contact with them. Do not use to dye eyelashes or eyebrows. Rinse hair well after application. Wear suitable gloves.