Our partnership is #SimplySmarter. We make the lives of independent hairdressers easier with smarter easy - to - use online education, inspiring tutorials for must-have salon techniques and inspiration, innovative product formulas that you can trust and sensational new colour that opens up a new world of creativity. Indola is, after all, the first hair brand to create a totally wearable collection around street style accessible 24/7 digitally at your fingertip. SMARTER PRODUCTS • World-class quality colour at an affordable price • Breakthrough innovation with the Colour Transfomer, easily converting permanent into demi-permanent colour • Less shades and less stockage, yet more colour results SMARTER LOOKS • Commercial street style inspired looks brought to the salon • Hairdresser influencers collaboration to inspire SMARTER SUPPORT • Brand awareness and engagement via different social media channels • Self-selling point of sale materials & consultation items to upscale clients visit SMARTER ed(you)cation As part of everything we do, our education will take you further. • 24/7 revamped I-learn online training and smart intuitive Color School helping anyone to master colour • Hands on training from hair basics to advanced colour and cut techniques • Intuitive tutorials online from hairdressers to hairdressers Indola. #SimplySmarter Wherever you are and whatever type of salon you have, Indola will inspire and help drive your business. Our website is packed with continuously updated content, new techniques, expert tutorials and key insights to help you stay at the top of your game – and ahead of the rest! So, keep it smart, keep it digital and stay connected with us…

Key benefits

• Transforms permanent colour into a demi-permanent colour*, with flawless results from root to tip
• Gentle and caring formula to support healthy, shiny hair
• Easy-to-use 1:1 with PCC colours*
• Reduces the level of ammonia contained in permanent shades

Technology

The innovative Color Transformer Technology converts permanent into demi-permanent shades by adjusting the product's unique, well-balanced system to enable it to reach the typical demi-permanent colour conditions. This is achieved in an easy, safe and convenient application, for colour that is seamless from root to tip, resulting in vibrant, shiny, healthy-looking hair. Ingredients include Mineral Oil for even colour results and improved hair quality, pH Balancer (EtidronicAcid) to achieve a constant ammonia level and adjusted colour penetration, and Hydrogen Peroxide for the development of pigments (but in a low quantity to reduce potential damage).

How to use

Mixing ratio: 1:1 Example: Mix 40g of PCC shade with 40g of Color Transformer. Application: Wear suitable gloves. Always mix Color Transformer with PCC shade* until a homogeneous cream is achieved. Apply a sufficient quantity of mixture on dry hair. Processing time: Leave on for up to 30 minutes without additional heat. To remove, gently massage the colour. Add a little warm water and emulsify. Rinse thoroughly until water runs clear and finish with Indola Color Shampoo and Conditioner. *Except Intense Coverage, Creator, Xpress Color, Blonde Expert (except Pastel)

Warnings

Not compatible with Intense Coverage, Creator, Xpress Color and Blonde Expert (except Pastel) shades. For professional use only. Mix well, apply and process according to the instructions for use. Follow the instructions for use carefully. Caution: Contains hydrogen peroxide (2% = 7 Vol.). Avoid contact with eyes. Rinse immediately if product comes into contact with eyes. Wear suitable gloves. Keep out of reach of children. Store in a cool place away from direct sunlight.